Case study
Miracle Truss
Guided a phased brand transition so Miracle Truss could lead the customer conversation while Team Perka’s manufacturing legacy stayed credible and clear.
The challenge
The evolution of Team Perka and Miracle Truss Buildings was not a traditional rebrand, merger, or brand consolidation. It was a phased transition.
Team Perka brought decades of credibility, manufacturing experience, and customer trust. Miracle Truss represented the chance to modernize the customer experience and bring a renewed building brand forward without discarding the reputation that made the shift possible.
The hard part was not which logo appeared first. It was how to honor the past while building the future, and how to make that relationship clear without confusing the people who buy the buildings.
My role
Brand transition strategy, creative direction, messaging architecture, website content, product positioning, sales enablement, trade show creative, customer communications, proposal strategy, print and digital collateral, and close collaboration with leadership and sales.
The approach
I helped create a gradual path: Team Perka’s building line could move into the background as a legacy brand while Miracle Truss became the primary customer-facing identity.
That work required coordination across brand strategy, messaging, websites, sales materials, product literature, trade shows, proposals, advertising, and customer communications. Every piece needed to support Miracle Truss as the leading brand while still reinforcing the Team Perka and Interlock Steel foundation behind it.
Keep manufacturing in the story
The new Miracle Truss product line has continued to be fabricated by Team Perka’s Interlock Steel fabrication division since its relaunch. That connection still matters. Miracle Truss is the brand customers see first, but the manufacturing history, technical knowledge, and production capability behind it are rooted in the Team Perka legacy.
My focus was to make that relationship clear without creating confusion.
Language that connects both brands
I worked closely with leadership and sales to establish language that connected the brands naturally. Miracle Truss needed to feel new, improved, and capable of standing on its own. Team Perka needed to remain visible enough to reassure long-time customers and preserve the value of its history.
That balance continues today. I still work the fine line between advancing Miracle Truss as the primary brand and recognizing Team Perka as the legacy organization that helped make the product, manufacturing process, and customer promise possible.
Black Betty: customer-facing proof of what Miracle Truss stands for today.
Dustin’s Shop: clear-span capability made visible for buyers and sales conversations.
One brand in front, one system behind it
Projects, tools, and sales materials had to read as Miracle Truss first, while the manufacturing story stayed honest. The 3D design experience, galleries, and collateral all helped the newer brand feel complete without pretending the history disappeared.
3D Building Design Tool: part of a clearer, more modern customer path under the Miracle Truss brand.
Allen’s Georgia Gambrel: finished work that carries the brand customers now recognize first.
Idaho Steel Barndominium: the renewed brand in real projects, not just a logo swap.
A familiar barn silhouette, built on manufacturing credibility that predates the current brand name.
The impact
A phased brand evolution that let Miracle Truss Buildings move confidently into the foreground while preserving the trust, manufacturing heritage, and technical credibility of Team Perka and Interlock Steel.
The result is a more modern and focused brand experience built on an established foundation. Miracle Truss now leads the customer conversation. Team Perka and Interlock Steel continue to provide the history, manufacturing credibility, and operational strength behind it.